New Crystal Health Services Wins CIMG Private Health Facility of the Year, 2024
Posted Saturday, September 27, 2025 at 04:50:44 PM by Administrator
The Chartered Institute of Marketing, Ghana (CIMG) has awarded New Crystal Health Services Limited as the CIMG Private Health Facility of the Year, 2024. The prestigious honor was announced at the 36th Annual National Marketing Performance Awards ceremony, held on Friday, September 26, 2025, at the Labadi Beach Hotel.
New Crystal Health Services received this recognition for its outstanding excellence in strategic marketing, spanning insightful market analysis to the effective formulation of marketing mix programmes that create value for the healthcare market while consistently delivering exceptional outcomes.
Dr. Wisdom Amegbletor, the company’s founder and CEO, dedicated the award to the hospital’s committed employees and devoted clients, and expressed gratitude to all stakeholders who have supported the hospital throughout its 22-year journey. He reaffirmed the company’s unwavering commitment to delivering world-class healthcare in its service areas and contributing significantly to the advancement of healthcare in Ghana and beyond.
Representatives from New Crystal Health Services, led by Mr. Gidel Kwasi Fiavor, Head of Marketing and Business Development, proudly received the award on behalf of the company. In his remarks, he stated: “Our operations are guided by our FPCC policy, which emphasizes dignity and respect, collaboration, information sharing, and active partnership with our clients and their families. We firmly believe that when families are fully engaged in the care process, it accelerates recovery and ensures a higher standard of health outcomes. This philosophy allows us to go beyond treatment to deliver holistic, patient-centered solutions that meet both the medical and emotional needs of those we serve.”
The team further emphasized that New Crystal Health Services is steadily expanding its specialist services, including medical aesthetics, while leading impactful public health initiatives such as free Hepatitis B and breast screenings, as well as heavily subsidized prostate cancer screening. In addition, dialysis services are now being offered at affordable costs. The hospital is also making significant investments in technology and infrastructure to strengthen service delivery, enhance accessibility, and provide cutting-edge healthcare to its valued clients and stakeholders.